The Union Ministry of Information and Broadcasting has launched Special Campaign 6.0 across 610 offices nationwide, stepping up efforts to improve workplace cleanliness, clear pending administrative matters and strengthen the management of government resources. The campaign, which began on October 2, also places particular emphasis on the proper collection, segregation and disposal of electronic waste.
According to an official release issued by the Press Information Bureau (PIB), the initiative builds on the results of previous cleanliness campaigns launched in 2021. The ministry has reported substantial achievements in scrap disposal, revenue generation, office-space recovery and the removal of obsolete physical files.
The latest campaign seeks to extend these efforts across the ministry’s offices and field formations, with an emphasis on measurable outcomes, accountability and the timely resolution of pending work.
Special Campaign 6.0 Targets Cleanliness and Faster Administration
Special Campaign 6.0 commenced on October 2, 2026, with 610 offices of the Ministry of Information and Broadcasting participating across the country. The initiative is designed to make government offices cleaner, improve the use of available space and reduce the backlog of pending references and administrative matters.
The preparatory phase involved the ministry’s main secretariat, media units and field offices. Officials were instructed to establish clear targets, identify pending cases and plan measures to improve space management before implementation.
The campaign also focuses on improving the disposal of electronic waste, an increasingly important aspect of maintaining clean and efficient workplaces. Proper e-waste management requires systematic collection, segregation and disposal rather than allowing discarded electronic equipment to accumulate in offices.
By combining cleanliness drives with administrative reforms, the ministry aims to make the campaign more than a routine housekeeping exercise. Its stated objectives include improving the working environment while ensuring that government offices handle records, equipment and public-facing responsibilities more efficiently.
Ashwini Vaishnaw Calls for Year-Round Cleanliness Drive
Union Minister for Information and Broadcasting, Railways, and Electronics and Information Technology Ashwini Vaishnaw interacted with senior ministry officials and representatives of its media units during the preparatory phase.
He urged officials to ensure that every office, including the smallest field-level unit, participates in the campaign. He also called for the initiative to continue beyond October 31, 2026, and evolve into a year-round cleanliness and efficiency drive.
The minister emphasised that public-facing offices should receive particular attention. These offices are often the first point of contact between citizens and the administration, making cleanliness, accessibility and timely service delivery important priorities.
He also called for successful initiatives and achievements to be publicised through social media platforms so that effective practices can be highlighted and replicated.
Secretary of the Ministry of Information and Broadcasting Chanchal Kumar reviewed preparations and implementation with the heads of media units and their nodal officers. He directed officials to take timely action to achieve the targets established for this year’s campaign.
Previous Campaigns Generated ₹36.20 Crore in Revenue
The ministry’s previous cleanliness campaigns have delivered significant results in resource recovery and office management. Since the initiative began in 2021, the ministry has generated ₹36.20 crore in revenue, disposed of approximately 13.89 lakh kilograms of scrap and freed up 13.98 lakh square feet of office space.
The campaigns have also resulted in the removal of 2.71 lakh physical files, the organisation of 6,642 outdoor cleanliness drives and the cleaning of 15,496 locations.
These figures demonstrate how the initiative has combined cleanliness with the recovery of usable space and the disposal of obsolete materials. The revenue generated from discarded scrap has also provided a measurable financial outcome.
The removal of outdated physical records is another important component, although record disposal must follow applicable retention rules and administrative procedures.
The ministry says its earlier campaigns have helped institutionalise cleanliness and improve the timely disposal of pending matters. Special Campaign 6.0 is intended to build on these achievements.
2022 Recorded Major Gains in Space Recovery
The year-wise figures released by the ministry show that 2022 was a particularly significant year for revenue generation and space recovery.
During 2022, the ministry generated approximately ₹25.43 crore through the campaign and recovered 11,38,993 square feet of space. In comparison, the reported revenue stood at approximately ₹5.39 crore in 2023, ₹1.84 crore in 2024 and ₹2.80 crore in 2025.
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The figures indicate that the financial returns and space recovered varied considerably across the years.
The ministry also reported the removal of 3,63,412 kilograms of scrap in 2025, alongside the weeding out of 1,02,768 physical files. The year recorded 1,694 outdoor campaigns and the cleaning of 2,891 locations.
E-Waste Management and Accountability Take Centre Stage
A key focus of Special Campaign 6.0 is the effective handling of electronic waste. Government offices use computers, printers, communication equipment and other electronic devices that eventually require replacement or disposal.
The ministry’s emphasis on collection, segregation and proper disposal aims to ensure that discarded electronic equipment is handled systematically rather than left unused in office spaces.
The campaign also seeks to strengthen accountability by requiring offices to identify pending references, establish targets and review progress. This approach connects workplace cleanliness with administrative efficiency and better utilisation of public resources.
For the campaign to deliver lasting results, the challenge will be to maintain improvements after the designated campaign period and ensure that individual offices continue following the prescribed practices.
Campaign to Continue Beyond October 31
The ministry’s leadership has made it clear that the initiative should not end with the formal campaign period. The call for a year-round drive signals an effort to make cleanliness, proper record management and timely disposal of pending work part of routine administrative functioning.
With 610 offices participating, Special Campaign 6.0 provides an opportunity to expand these practices across the ministry’s headquarters, media organisations and field formations.
The success of the initiative will ultimately depend on how effectively participating offices meet their targets and sustain the improvements achieved.
The ministry’s previous campaigns provide a substantial foundation, with reported gains in revenue, recovered space, scrap disposal and file management. The new phase aims to build on those outcomes while giving greater attention to electronic waste and citizen-facing offices.
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