The All India Institute of Ayurveda (AIIA), New Delhi, has launched a dedicated digital dialogue series, ‘Ayurvarta’, ahead of the 11th Ayurveda Day, marking a fresh effort to bring India’s traditional healthcare knowledge, scientific research and global possibilities to a wider audience.
The initiative is designed as an ongoing platform for conversations with leading experts on Ayurveda, contemporary health challenges, education, clinical practice, research, innovation and the growing international interest in traditional and preventive healthcare.
The launch comes ahead of Ayurveda Day on September 23, which has been designated as the fixed annual date for the observance since 2025.
First episode explores why Ayurveda Day is celebrated on September 23
The first episode of ‘Ayurvarta’ features a discussion between AIIA Director Professor (Vaidya) P. K. Prajapati and Dean, PhD, Professor Dr Mahesh Vyas.
The central question of the opening episode is “Why is Ayurveda Day celebrated specifically on September 23?” The discussion examines the history of Ayurveda Day, its earlier association with Dhanwantri Jayanti and the decision by the Government of India to establish a permanent date for its annual observance.
Previously, Ayurveda Day was observed on Dhanteras, which coincides with Dhanwantri Jayanti. However, a Gazette notification issued by the government in March 2025 designated September 23 as the fixed date for Ayurveda Day.
Since 2025, the day has been observed every year on September 23, providing the occasion with a consistent identity and potentially greater scope for national and international outreach.
PM Modi’s leadership highlighted in Ayurveda’s global expansion
Speaking about the initiative, AIIA Director Professor (Vaidya) P. K. Prajapati said the leadership of Prime Minister Narendra Modi has contributed to efforts to position Ayurveda beyond its traditional role and strengthen its recognition as a significant knowledge and healthcare system globally.
According to Prajapati, Ayurveda Day will be observed with growing participation not only across India but also in several countries, reflecting increasing international interest in Ayurveda.
He said the decision to establish a fixed date for Ayurveda Day represents an important step towards presenting Ayurveda as a global health and lifestyle science.
The AIIA director also highlighted the increasing worldwide interest in holistic wellness, preventive healthcare, natural lifestyles and healthy living, areas in which Ayurveda has traditionally placed considerable emphasis.
He described ‘Ayurvarta’ as a digital extension of this broader vision, intended to make credible knowledge and expert perspectives on Ayurveda accessible to audiences in India and abroad.
September 23 carries a message of balance
Professor Dr Mahesh Vyas explained that September 23 falls around the autumnal equinox, a period when day and night are approximately equal in duration.
According to the institute, the date also provides a meaningful conceptual connection with Ayurveda’s emphasis on balance and equilibrium as important foundations of health.
The symbolism of balance is being linked to the broader philosophy of Ayurveda, which places emphasis on maintaining harmony within the body and between individuals and their surrounding environment.
The fixed date is therefore expected to provide Ayurveda Day with a more recognizable and stable identity while supporting wider international engagement.
AIIA focuses on education, treatment and scientific research
The All India Institute of Ayurveda, an autonomous institution under the Ministry of Ayush, Government of India, works across education, healthcare and research in the field of Ayurveda.
The institute aims to promote advanced Ayurveda education, quality clinical services and contemporary research while supporting academic, medical and research institutions working in the sector.
AIIA has also emphasized the importance of combining traditional Ayurvedic knowledge with modern scientific research and evidence-based approaches.
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Its activities span patient care, education, skill development, innovation and research, with the broader objective of strengthening Ayurveda in India as well as internationally.
‘Ayurvarta’ to cover science, innovation and global healthcare
The digital series is expected to feature discussions with prominent Ayurvedic physicians, academics, scientists, researchers and policy experts.
Upcoming episodes are likely to examine the scientific basis of Ayurveda and modern research, Ayurveda education and the role of younger generations, public health, technological innovation and the relationship between Ayurveda and modern medical science.
Other areas will include medicinal plants and natural resources, preventive healthcare, healthy lifestyles, Ayurveda and global health, international expansion, research methodologies and evidence-based Ayurvedic medicine.
Through these discussions, AIIA aims to create a continuing digital forum where traditional knowledge can be discussed alongside contemporary scientific perspectives.
Series to reach audiences through major digital platforms
‘Ayurvarta’ will continue to be available through AIIA’s official digital and social media platforms. Episodes will be shared across platforms including YouTube, Facebook, X and Instagram.
The institute said the initiative is intended to make reliable and scientifically oriented information about Ayurveda easier to access for young people, students, doctors, researchers and the general public.
With Ayurveda Day now carrying a fixed annual date and the launch of a dedicated digital dialogue platform, AIIA is seeking to expand public engagement around Ayurveda and strengthen conversations about its role in modern healthcare, wellness, research and global health.
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